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mOdule 1 | research & development

Let’s start at the very beginning, which as you know- is a very good place to start. Before we dive in and start creating content all Willy Nilly, we’re going to take a bit of time to break down the big questions: WHO we want to see our posts, HOW we want them to feel, and WHAT we want them to do once they’ve stumbled upon our Instagram Feed. As a resource, I’ve included an Instagram Glossary, so you’ll know what I’m talking about when I say words like “content” and “engagement” and “algorithm”.