Before you go crazy and make a bunch of random stuff, remember that when you stick with the same, cohesive style in your products – you create trust and a committed group of fans of your work. The best way to start is to stay cohesive with your own brand identity, but if you haven’t created a Brand Identity Board for yourself, you can get started with defining your product style here!

You’re going to write down your product brand adjectives, pick a color palette, choose your fonts, and choose your top 3 inspiration images to define your product aesthetic. 

I’ve included a PSD File Style Guide, AND a printable PNG worksheet that is blank that you can fill in by hand if you don’t want to use Photoshop.

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