Lesson 1 | CREATING A BRAND FOR YOUR SHOP
Starting with nailing down your shop’s Brand Aesthetics is the best way to stand out from the crowd of online products. Imagine you are opening your own Brick & Mortar store. You wouldn’t just buy a building and start putting random stuff in it, would you? No. You would choose the aesthetic and feeling you want customers to have when they come to your store, and you would bring in products to fit that experience. We’re going to do the exact same thing with our Online Shop- which could mean the difference between buying a candle at a gas station and buying a candle at Anthropologie.